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Black Box and Novo partner to grow reseller network across Middle East

Utrecht, November 2017Black Box Network Services announced today a new partnership with Novo Distribution FZCO, a value-added distributor in the field of information and communication technology in the Middle East region.

(left) Mr Gerardo Grasa,
Channel Sales Director, Black Box
(right) Mr. Wael Haidar,
Managing Director, Novo

Black Box, a leading digital solutions provider dedicated to designing, implementing and maintaining today's complex communications infrastructures, has just appointed Novo as a distribution partner to deliver its complete range of KVM, audio/video, IT infrastructure, networking and datacom products and solutions. This new partnership will help boost Black Box's presence and further penetrate the Middle East market by bringing the combined skill set and technical know-how of both Black Box and Novo to the region.

Gerardo Grasa, Black Box Channel Sales Director, commented "I am very excited to have Novo on board and welcome them to the Black Box distribution partner network. We see a great deal of opportunity in the Middle East markets and consider our partnership with Novo to be very important as we expand our penetration in the Middle East."

Novo will be focused on developing the brand and growing the Black Box reseller network across the region. In addition, Black Box will be showcased at the upcoming InfoComm Middle East, 5-7 December in the Dubai World Trade Centre.

"We are very pleased and excited to partner with Black Box. Combining Black Box's portfolio, 40+ years of experience, and expertise with our profound understanding and knowledge of the market allows us to provide comprehensive IT network connectivity solutions tailored to customer's needs and requirements," said Wael Haidar, Managing Director for Novo.

Novo will have access to the complete Black Box product portfolio from network cabling, passive infrastructure components through to signal converters, video extenders and KVM switches, as well as matrix switches for enterprise solutions.

About Black Box

Black Box (NASDAQ: BBOX) is the trusted digital partner. With more than 40 years of experience connecting people and devices, we are dedicated to helping clients embrace the intelligent edge and enable their digital transformation. Our award-winning products and extensive service connect you with your customers, your team, and the world. Every day, our customers trust us to design, deploy, and manage their digital needs including retail IoT solutions, healthcare, and mission-critical control room infrastructures across commercial enterprise and governmental organizations. With a global presence and extensive team of technical experts, we make digital transformation possible whether at one location or hundreds.

About Novo

Novo's mission is to offer special value-added services in support and development of its channels. With excellent operation as its benchmark, Novo offers assistance and technical consultancy services to its partners and resellers. Novo also provides technical training to ensure cascading technology education to its channel. The Novo office is located in Dubai Airport Free Zone (DAFZA). To learn more visit: http://www.novo.ae

Press contact:
Geert Vanmeerbeek, EMEA Marketing Communications Manager
Black Box Network Services
e-mail geert.vanmeerbeek@blackbox.com